Launching a groundbreaking global impact movement for a category leader.
Identity Design. Visual Expression. Naming.
Brand storytelling. Enhanced customer journey.
Collaborated with Halftime leadership to establish a new name, brand architecture and visual expression that prioritized the organization's core programs while seamlessly guiding individuals toward active participation in the new global community. This community, known as Thousandfold, was carefully crafted as a separate entity, offering a unique and complementary approach, value proposition, and engagement model, designed to extend the transformative Halftime program into a lifelong journey of purposeful connection and meaningful involvement.
Establishing a clear relationship between the parent brand Halftime and the new Thousandfold community was crucial for success.
Halftime focuses on localized programming for individuals seeking purpose fulfillment, while Thousandfold represents a global community of impactful leaders continuing their purpose journey. Thousandfold had to feel like an evolution from Halftime.
Introducing Thousandfold.
I took a leading role in the naming conceptualization and development of this new global community.
The name was carefully developed to convey the visionary impact and global reach of the movement, representing a powerful concept of exponential growth (Hundredfold to the power of ten) inspired by the biblical parable in Mark 4:20.
Worked on in tandem with SIGNAL Brand Innovation